Search Results

• Article

  The impact of brand awareness, green marketing, and consumer behaviour on purchasing decisions: Empirical evidence from Bottled Water consumers in South Jakarta

  Ahmad Ridoan, Abdul Rochman, Viniyati Maftuchach

  28 Feb 2025 · DOI: 10.55942/jebl.v5i1.580

  553 Views

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  brand awareness green marketing consumer behaviour purchasing decisions sustainability
• Article

  The influence of online shopping attributes on fashion consumers’ satisfaction and loyalty: Evidence from Indonesian e-commerce

  Ferdy Syafrial

  24 Oct 2025 · DOI: 10.55942/jebl.v4i5.238

  234 Views

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  e-commerce fashion delivery product variety customer loyalty
• Article

  A strategic model to enhance the competitiveness of halal MSMEs through halal certification, digital marketing, and creative branding

  Surya Bakti, Tengku Syarifah, Nurul Hikmatul Alawiyah, M. Sandi Syahputa, Dea Mutia, Sariani Sariani

  30 Dec 2025 · DOI: 10.55942/jebl.v5i6.1600

  136 Views

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  Halal MSMEs Halal Certification Digital Marketing Creative Branding Community Service
• Article

  How brand ambassador and trust on consumer purchase decisions of fashion products in the digital era

  Dede Suleman, Yohanes Totok Suyoto, Teguh Prasetio

  30 Oct 2022 · DOI: 10.55942/jebl.v2i4.171

  1308 Views

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  Brand Ambassador Trust Purchase Decision
• Article

  Analysis of the effect of consumer attitude and satisfaction on interest to buy online shopping at Zalora

  Wiwin Surtinah

  30 Jun 2022 · DOI: 10.55942/jebl.v2i3.163

  671 Views

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  consumer attitudes consumer satisfaction consumer buying interest