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• Article

  The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students

  Viniyati Maftuchach, Abdurrahman Rachman, Andri Gunawan, Sutar Sutar

  30 Oct 2022 · DOI: 10.55942/jebl.v2i4.172

  726 Views

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  Marketing Mix Product Price Promotion Place Smartphone
• Article

  A strategic model to enhance the competitiveness of halal MSMEs through halal certification, digital marketing, and creative branding

  Surya Bakti, Tengku Syarifah, Nurul Hikmatul Alawiyah, M. Sandi Syahputa, Dea Mutia, Sariani Sariani

  30 Dec 2025 · DOI: 10.55942/jebl.v5i6.1600

  136 Views

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  Halal MSMEs Halal Certification Digital Marketing Creative Branding Community Service
• Article

  The effect of Customer Relationship Management (CRM), service quality, and value creation on customer satisfaction among customers of PT. Pegadaian (Persero) Cisalak Branch - Depok

  Andhi Dwy Noviono

  20 Oct 2025 · DOI: 10.55942/jebl.v5i4.840

  270 Views

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  Customer Relationship Management (CMR) service quality value creation customer satisfaction pawn-based finance
• Article

  The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality

  Indah Mailani, Viniyati Maftuchach, Lela Nurlaela Wati

  30 Jun 2025 · DOI: 10.55942/jebl.v5i3.481

  1031 Views

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  discounts live shopping product quality purchasing decisions TikTok
• Article

  Leadership and organizational culture as dual levers of work wthic in local government: Evidence of indirect – only and complementary mediation via job satisfaction at Kecamatan Pasar Rebo, Jakarta

  Lidiana Endah Viefrien Rahayu

  23 Oct 2025 · DOI: 10.55942/jebl.v5i1.883

  200 Views

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  leadership organizational culture job satisfaction work ethic public administration