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• Article

  The effect of leverage, liquidity, and accounting conservatism on tax avoidance with financial distress as a moderating variable

  Vic Vincent Salim, Yulia Setyarini

  29 Aug 2025 · DOI: 10.55942/pssj.v5i8.669

  462 Views

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  Tax avoidance leverage liquidity accounting conservatism financial distress agency theory ETR
• Article 2026

  The effect of the 4Ps marketing mix and e-WOM on Gen Z consumers' purchasing decisions: A case study at Chalissa Studio in Cianjur

  Dhita Widya Ramadani, Yuli Novitasari, Riani Winarni

  02 Feb 2026 · DOI: 10.55942/pssj.v6i2.1517

  286 Views

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  4Ps marketing mix electronic word of mouth purchasing decision
• Article 2026

  Formulation of ethical integrated marketing communication strategy to boost member acquisition for PT HM Sampoerna Tbk.’s smoke-free products

  Ferick Omar Chehab

  25 Mar 2026 · DOI: 10.55942/pssj.v6i3.1635

  67 Views

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  integrated marketing communication marketing ethics member acquisition smoke-free products
• Article

  Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

  Prita Prasetya, Winda Widyanti, Riska Rosdiana, Febrina Mahliza, Dian Primanita Oktasari

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.174

  1065 Views

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  Batik Cikadu Digital marketing E-commerce SME
• Article

  Applying Kotler’s 5A model to TikTok live: A systematic literature review

  Ryndian Gusty, Al-Adly Darniyus

  24 Jun 2025 · DOI: 10.55942/pssj.v5i6.398

  872 Views

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  Digital Marketing TikTok Live Skincare Social Media Marketing