Search Results

• Article

  Legal protection for consumers (A juridical analysis of cosmetic products without halal label)

  Elvira Fitriyani Pakpahan, Roy Saputra Manalu, Kerisna Sukma Adji Sembiring, Rona Indara, M.S. Alfarisi

  30 Jun 2023 · DOI: 10.55942/pssj.v3i6.206

  506 Views

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  Legal Protection Consumer Juridicial Analysis Halal Label
• Article

  Applying Kotler’s 5A model to TikTok live: A systematic literature review

  Ryndian Gusty, Al-Adly Darniyus

  24 Jun 2025 · DOI: 10.55942/pssj.v5i6.398

  872 Views

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  Digital Marketing TikTok Live Skincare Social Media Marketing
• Article

  Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro

  Nur Fadilah Surabi, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, Rahmawati Rahmawati

  10 Dec 2025 · DOI: 10.55942/pssj.v5i12.1076

  347 Views

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  Social Media Marketing Engagement Brand Awareness Purchase Intention MSME
• Article

  An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue

  Mochamad Salva Putra Effendi, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Apr 2025 · DOI: 10.55942/pssj.v5i4.438

  542 Views

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  Digital Promotion Price Strategy Sales Volume Consumer Behavior Marketing Strategy
• Research Article

  An Analysis of Factors Influencing Consumer Participation Interest to Improve Social Security Program Performance

  Chairul Arianto

  30 Apr 2024 · DOI: 10.55942/pssj.v4i4.1768

  15 Views

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  People Process Physical Evidence Interest and Performance