Search Results

• Article 2026

  Environmental concern as a green stimulus: An S-O-R approach to sustainable fashion purchase intention in Indonesia

  Fatullah Razi

  16 Feb 2026 · DOI: 10.55942/pssj.v6i2.1315

  198 Views

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  Stimulus-Organism-Response Environmental Concern Sustainable Fashion Purchase Intention PLS-SEM Indonesia
• Article

  Legal review on the online sale of homemade food and beverage products without a distribution permit from the National Agency of Drug and Food Control (BPOM) of the Republic Indonesia in relation to consumer protection in Medan City

  Carlos Zefanya Sipayung, Marsella Marsella

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.671

  363 Views

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  homemade food and beverage online distribution permit BPOM consumer protection
• Article 2026

  Enhancing papermark’s brand awareness and profitability with a blue ocean strategy

  Theresia Maria Septyas Nugraheni

  31 Jan 2026 · DOI: 10.55942/pssj.v6i1.1621

  107 Views

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  brand awareness digital engagement consumer perception creative industry market positioning consumer insight stationery branding
• Article

  An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue

  Mochamad Salva Putra Effendi, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Apr 2025 · DOI: 10.55942/pssj.v5i4.438

  542 Views

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  Digital Promotion Price Strategy Sales Volume Consumer Behavior Marketing Strategy
• Article 2026

  Analysis of rebranding strategies in companies experiencing crisis

  Anindya Putri Utami, Eva Fachria, Reni Nur Arifah, Putri Aryo Jelang FK, Yetty Yuliany Kusumaningrum, Randika Shafly Fawwaz

  04 Feb 2026 · DOI: 10.55942/pssj.v6i2.1328

  228 Views

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  Rebranding Corporate Crisis Brand Image Brand Communication Strategy Company Performance Consumer Loyalty Reputation Recovery