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• Article

  Startup strategies in building brand awareness

  Bella Amalia, Anggun Nadia Fatimah, Menati Fajar Rizki, Wina Puspita Sari, Qoryna Noer Seyma El Farabi

  26 May 2025 · DOI: 10.55942/pssj.v5i5.379

  1064 Views

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  Startups Brand awareness AIDA model Roland Barthes semiotics Korean drama
• Article 2026

  An experience-based perspective on pro-environmental behavior in urban forests ecotourism

  Karin Ayunia Chaerunisa, Sitti Nur Azmi Fadhlurrahmah

  10 Mar 2026 · DOI: 10.55942/pssj.v6i3.1607

  110 Views

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  attitude experience economy theory experience quality perceived value pro-environmental behavior intention theory of planned behavior urban forest
• Article

  Do profitability and liquidity drive market valuations? A study based on Tobin Q in LQ45 Firms (Q1 2021 – Q3 2024)

  Aditya Wardana, Rolan Mart Sasongko, Hafidh Rifky Adiyatna, Ryan Setya Budi, Ida Ayu Fatmayuni

  18 Sep 2025 · DOI: 10.55942/pssj.v5i9.587

  761 Views

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  Tobin’s Q analysis financial performance corporate valuation firm value
• Article 2026

  Resilience of MSMEs in Surakarta City: Integrating digital transformation and local economic resilience based on Javanese cultural values

  Rohmad Suryadi, Lusi Oktaviana, Kholid Syaifulloh , Anita Maulani Yusnia, Ratih Ayu Rafiaulia

  06 Mar 2026 · DOI: 10.55942/pssj.v6i3.1604

  100 Views

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  MSMEs economic resilience digital transformation Javanese cultural values local economy
• Article

  Village financial accountability and local empowerment strategy in achieving Indonesia Emas 2045: A case study in Amplas Village

  M. Safii Murad Daulay, Uswatun Hasanah, Ayunda Fatmasari, Oppie Meisya Tanjung, Oki Prayogi, Hajatina Hajatina

  17 Sep 2025 · DOI: 10.55942/pssj.v5i9.586

  332 Views

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  Economic Empowerment Financial Accountability Indonesia Emas Village Management Cooperative