Search Results

• Article 2026

  Analysis of rebranding strategies in companies experiencing crisis

  Anindya Putri Utami, Eva Fachria, Reni Nur Arifah, Putri Aryo Jelang FK, Yetty Yuliany Kusumaningrum, Randika Shafly Fawwaz

  04 Feb 2026 · DOI: 10.55942/pssj.v6i2.1328

  228 Views

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  Rebranding Corporate Crisis Brand Image Brand Communication Strategy Company Performance Consumer Loyalty Reputation Recovery
• Article

  The effect of social media engagement and product quality on purchase decisions with brand trust as an intervening variable

  Muhammad Adlian Kautsar, Christina Dewi Wulandari, Poso Nugroho, Tri Damayanti

  12 Nov 2025 · DOI: 10.55942/pssj.v5i11.899

  368 Views

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  Brand Trust Product Quality Purchase Decision Social Media Engagement
• Article 2026

  Employee recruitment and selection strategies in the VUCA Era: A systematic literature review of practices and implementation in companies (2021–2025)

  Vicky Purwadi Putra Sawaludin, Alif Vianii Namina

  13 Apr 2026 · DOI: 10.55942/pssj.v6i4.990

  75 Views

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  digitalization employee selection human resource management recruitment VUC
• Article

  Love is blurb: Reality TVs as local tourism marketing intermediaries

  Putri Surya Cempaka

  30 Jun 2025 · DOI: 10.55942/pssj.v5i6.421

  573 Views

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  marketing intermediaries Netflix reality tv tourism
• Article 2026

  Indonesia's role in the internationalization of halal tourism through national policy and multilateral diplomacy

  Almirah Nahda Ayu Wibiksono, Nazwa Farasyah

  02 Jan 2026 · DOI: 10.55942/pssj.v6i1.1109

  302 Views

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  Halal Tourism internationalization national policy multilateral diplomacy soft power