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• Article

  Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro

  Nur Fadilah Surabi, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, Rahmawati Rahmawati

  10 Dec 2025 · DOI: 10.55942/pssj.v5i12.1076

  347 Views

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  Social Media Marketing Engagement Brand Awareness Purchase Intention MSME
• Article 2026

  The influence of customer experience, ease of use, trust, and customer satisfaction on repurchase intention of train tickets through the access by KAI application in Purwokerto City

  Tiara Tiara, Ady Achadi, Enrico Aziezy

  30 Jan 2026 · DOI: 10.55942/pssj.v6i1.1378

  186 Views

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  customer experience ease of us trust customer satisfaction repurchase intention
• Article 2026

  Exploring the antecedents of coretax usage in tention: Evidence from perceptions of convenience, usefulness, and risk

  Angelita Palullungan, Meichelle Duruk, Tiara Bangkaran, Sita Y. Sabandar, Carolus Askikarno Pala'langan

  13 Feb 2026 · DOI: 10.55942/pssj.v6i2.1221

  186 Views

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  intention to use coretax perceived usefulness perceived convenience perceived risk taxpayers
• Article

  Intergenerational technology adoption barriers in Indonesian family-owned MSME: A multi-level structural equation modeling analysis

  Enina Putri, Sabar Aritonang Rajaguguk

  23 Jun 2025 · DOI: 10.55942/pssj.v5i6.426

  1287 Views

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• Article

  Understanding telehealth adoption among healthcare professionals in Saudi Arabia through an extended technology acceptance model

  Batool Al-jasim, Emna Baklouti, Ebtesam Elsayed, Khaled Ouanes

  30 May 2025 · DOI: 10.55942/pssj.v5i5.455

  657 Views

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  Telehealth Adoption Technology Acceptance Model Healthcare Professionals Satisfaction System Quality Saudi Arabia COVID-19