Search Results

• Article 2026

  Analysis of rebranding strategies in companies experiencing crisis

  Anindya Putri Utami, Eva Fachria, Reni Nur Arifah, Putri Aryo Jelang FK, Yetty Yuliany Kusumaningrum, Randika Shafly Fawwaz

  04 Feb 2026 · DOI: 10.55942/pssj.v6i2.1328

  228 Views

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  Rebranding Corporate Crisis Brand Image Brand Communication Strategy Company Performance Consumer Loyalty Reputation Recovery
• Article

  The meaning of innovation in the umrah business process: A qualitative study on umrah travel

  Hidayatul Nur’Syamsiyah, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Jun 2025 · DOI: 10.55942/pssj.v5i6.420

  450 Views

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  Umrah Business Innovation Digital Technology Government Regulation Human Resources Congregation Trust
• Article 2026

  Optimizing village empowerment through creative MSMEs, financial literacy, and government policies for poverty alleviation

  Wahyu Wibowo, Mega Rahmawati, Taufikur Rohman , Nasrudin Nasrudin, Zakiyudin Fikri

  12 Mar 2026 · DOI: 10.55942/pssj.v6i3.1439

  126 Views

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  cultural independent villages creative msmes financial literacy village poverty alleviation government policies culture-based creative economy
• Article 2026

  The effect of live streaming and customer reviews on purchase decisions with brand trust as a mediating variable in TikTok Shop

  Yunita Sari, Herning Indriastuti

  31 Mar 2026 · DOI: 10.55942/pssj.v6i3.1645

  70 Views

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  brand trust customer review live streaming purchase decision
• Article 2026

  Environmental concern as a green stimulus: An S-O-R approach to sustainable fashion purchase intention in Indonesia

  Fatullah Razi

  16 Feb 2026 · DOI: 10.55942/pssj.v6i2.1315

  198 Views

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  Stimulus-Organism-Response Environmental Concern Sustainable Fashion Purchase Intention PLS-SEM Indonesia