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• Article

  An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue

  Mochamad Salva Putra Effendi, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Apr 2025 · DOI: 10.55942/pssj.v5i4.438

  542 Views

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  Digital Promotion Price Strategy Sales Volume Consumer Behavior Marketing Strategy
• Article 2026

  Formulation of ethical integrated marketing communication strategy to boost member acquisition for PT HM Sampoerna Tbk.’s smoke-free products

  Ferick Omar Chehab

  25 Mar 2026 · DOI: 10.55942/pssj.v6i3.1635

  67 Views

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  integrated marketing communication marketing ethics member acquisition smoke-free products
• Article

  Post-acquisition TikTok and Tokopedia: Optimization marketing media to encourage entrepreneurship on Sumatra Island

  Poppy Wulandari, Mawaddah, Ade Rasinta Herli Kristiani Purba

  23 Jun 2025 · DOI: 10.55942/pssj.v5i6.383

  1087 Views

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  Entrepreneurs Digital marketing Shopping Medium Business Sustainability
• Article 2026

  Strengthening production capacity through financial management and digital marketing: Evidence from PKK Women’s groups in Matara Village, Merauke

  Intan Farida Khasanah, Prima Lestari Situmorang, Hermanto Tinambunan, Desmina Kristiani Hutabarat, Najdah Thalib, A. Abdullah, Khoirul An’am, Adela Anita, Gabriel Gloria Ohee, Seven Marganda Bako, Nurul Uswatun Hasanah

  02 Apr 2026 · DOI: 10.55942/pssj.v6i4.1737

  20 Views

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  community empowerment digital marketing financial management literacy fish processing
• Article

  Intention to reuse Gojek Application: The parallel mediating role of attitude and satisfaction toward application using AMOS-SEM approach

  Zsaghandy Adjisuastika Sudibyo, Syarifah Hudayah, Herning Indriastuti

  27 Jul 2025 · DOI: 10.55942/pssj.v5i7.440

  734 Views

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  Intention to reuse App Perceived Usefulness Attitude Toward App Perceived Ease of Use Satisfaction Toward App