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• Article

  The use of gen alpha slang as a persuasive language in Instagram reels marketing

  Valencia Chen

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.543

  897 Views

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  generation alpha slang persuasive language Instagram Reels social media marketing audience engagement content analysis storytelling techniques
• Article

  Digital natives and deferred payments: A qualitative study of young consumers' e-commerce BNPL behaviors

  Syarifah Aliyah Fitrisam, Muhammad Isra Iradat, Rizkiani Iskandar, Ayu Putri Utami, Rika Febby Rhamadhani

  04 Sep 2025 · DOI: 10.55942/pssj.v5i9.575

  2826 Views

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  buy now pay later (BNPL) young consumers consumer behavior e-commerce
• Article

  Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials

  Herning Indriastuti, Alfianty Rizky Ramadhanti

  07 Sep 2025 · DOI: 10.55942/pssj.v5i9.424

  793 Views

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  Gamification Enjoyment Affective Emotional Engagement Repurchase Intention Indonesia E-Commerce
• Article

  When price determines choice: A study on immunity supplement consumers in urban pharmacy

  I Gusti Ngurah Dwi Wiryawan, Ardi Saputra

  23 Sep 2025 · DOI: 10.55942/pssj.v5i9.593

  483 Views

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  purchase decision price product quality brand image urban pharmacy consumers
• Research Article

  An Analysis of Factors Influencing Consumer Participation Interest to Improve Social Security Program Performance

  Chairul Arianto

  30 Apr 2024 · DOI: 10.55942/pssj.v4i4.1768

  15 Views

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  People Process Physical Evidence Interest and Performance