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• Article

  Do profitability and liquidity drive market valuations? A study based on Tobin Q in LQ45 Firms (Q1 2021 – Q3 2024)

  Aditya Wardana, Rolan Mart Sasongko, Hafidh Rifky Adiyatna, Ryan Setya Budi, Ida Ayu Fatmayuni

  18 Sep 2025 · DOI: 10.55942/pssj.v5i9.587

  761 Views

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  Tobin’s Q analysis financial performance corporate valuation firm value
• Article

  Startup strategies in building brand awareness

  Bella Amalia, Anggun Nadia Fatimah, Menati Fajar Rizki, Wina Puspita Sari, Qoryna Noer Seyma El Farabi

  26 May 2025 · DOI: 10.55942/pssj.v5i5.379

  1064 Views

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  Startups Brand awareness AIDA model Roland Barthes semiotics Korean drama
• Article

  Public diplomacy of the Japan Foundation: A case study of the 2023 online lecture series in Indonesia

  Meisya Maurent Viayu Sasongko Putri, Hamdan Nafiatur Rosyida, M. Fadzryl Adzmy

  25 Sep 2025 · DOI: 10.55942/pssj.v5i9.707

  536 Views

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  public diplomacy Japan Foundation online lecture series Indonesia-Japan relations Japanese culture
• Article 2026

  Analysis of referral marketing implementation in increasing online sales

  Semuel Batlajery, Dodhy Hyronimus Ama Longgy, Tini Adiatma, Marlyn E. Alfons

  26 Mar 2026 · DOI: 10.55942/pssj.v6i3.1699

  40 Views

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  Online sales Marketing Referral Marketing Strategy
• Article

  Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

  Prita Prasetya, Winda Widyanti, Riska Rosdiana, Febrina Mahliza, Dian Primanita Oktasari

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.174

  1065 Views

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  Batik Cikadu Digital marketing E-commerce SME