Search Results

• Article 2026

  The effect of live streaming and customer reviews on purchase decisions with brand trust as a mediating variable in TikTok Shop

  Yunita Sari, Herning Indriastuti

  31 Mar 2026 · DOI: 10.55942/pssj.v6i3.1645

  70 Views

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  brand trust customer review live streaming purchase decision
• Research Article 2026

  The Influence of Self-Image and Social Media Tiktok Brand Image on Korean-Style Fashion Purchasing Decisions on Gen Z in Kalapanunggal

  Fitriyani Fitriyani, Yuli Novitasari, Riani Winarni

  16 Apr 2026 · DOI: 10.55942/pssj.v6i4.1757

  7 Views

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  brand image purchase decision self-image tiktok social media
• Article

  Motives and self-branding strategies of UPN Veteran Jawa Timur communication science students in building virality on TikTok

  Rinda Dwi Pradina, Tazkiyah Azizah

  26 Nov 2025 · DOI: 10.55942/pssj.v5i11.932

  293 Views

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  motives self-branding strategies self-presentation theory social media virality
• Article 2026

  Register features in TikTok shop’s posts and comments

  Nurlela Nurlela, Putri Annisa Zulhantiar, Mutiara Zein, Krisna Weny

  26 Feb 2026 · DOI: 10.55942/pssj.v6i2.1567

  76 Views

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  Language Variation Register Tiktok Shop Linguistic Analysis
• Article

  Trust as a mediator between customer experience and repurchase intention: Evidence from TikTok Shop Users

  Muhamad Amir Ariandi, Muhammad Rinaldi

  29 Aug 2025 · DOI: 10.55942/pssj.v5i8.661

  939 Views

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  Customer Experience Trust Repurchase Intention Tiktok Shop Social E-Commerce