Search Results

• Article 2026

  Analysis of rebranding strategies in companies experiencing crisis

  Anindya Putri Utami, Eva Fachria, Reni Nur Arifah, Putri Aryo Jelang FK, Yetty Yuliany Kusumaningrum, Randika Shafly Fawwaz

  04 Feb 2026 · DOI: 10.55942/pssj.v6i2.1328

  228 Views

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  Rebranding Corporate Crisis Brand Image Brand Communication Strategy Company Performance Consumer Loyalty Reputation Recovery
• Article

  Implementation of the Simple Additive Weighting (SAW) method in supporting the business transformation process of PT Virama Karya (Persero) to become PT Agrinas Jaladri Nusantara (Persero)

  Adi Hutomo Suryopratomo, Ravi Ahmad Salim

  17 Oct 2025 · DOI: 10.55942/pssj.v5i10.807

  422 Views

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  Business transformation Horizontal diversification Simple Additive Weighting (SAW) Decision-making PT Agrinas Jaladri Nusantara (Persero)
• Article 2026

  Enhancing papermark’s brand awareness and profitability with a blue ocean strategy

  Theresia Maria Septyas Nugraheni

  31 Jan 2026 · DOI: 10.55942/pssj.v6i1.1621

  107 Views

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  brand awareness digital engagement consumer perception creative industry market positioning consumer insight stationery branding
• Article

  The scope of state finances and their implications for combating corruption in Indonesia

  Ahwan Ahwan, Yuni Ristansti

  29 Dec 2025 · DOI: 10.55942/pssj.v5i12.1191

  186 Views

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  Scope State Finances Corruption Eradication
• Article

  Collaborative governance in empowering women in coastal areas in Bekasi regency

  Susi Dian Rahayu, Annisa Eka Nurjannah

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.649

  330 Views

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  collaborative governance women empowerment coastal areas