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• Article

  An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue

  Mochamad Salva Putra Effendi, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Apr 2025 · DOI: 10.55942/pssj.v5i4.438

  542 Views

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  Digital Promotion Price Strategy Sales Volume Consumer Behavior Marketing Strategy
• Article

  The impact of technological risk perception on consumer experience with digital curiosity as a moderating variable

  Kadek Wulandari Laksmi P, Komang Widhya Sedana Putra P, IGN Oka Ariwangsa

  02 Dec 2025 · DOI: 10.55942/pssj.v5i12.1035

  292 Views

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  Technological Risk Perception Consumer Experience Digital Curiosity Moderation